Sitecore Experience Awards

McCarthy & Stone

SEA category: Most sophisticated implementation​
Project brief

For its retired customers, McCarthy & Stone has delivered an improved customer experience that shifts focus from selling property to selling a lifestyle and the concept of independent living.

About

McCarthy & Stone

Construction

Products

Salesforce

XP

XM

CHALLENGE

Engineer a change in the way customers approach buying retirement property

  • Increase sales leads and improve internal cost efficiencies
  • Ease pressure on the in-house team
  • Replace an aging, inefficient platform with separate DAM systems, manual processes, outdated information
  • Reduce the cost of maintaining disparate systems, licenses, hosting
SOLUTION

Solutions used

OUTCOME

Exceeded 1st year, 6% sales lead target by 1,055% by achieving a 69% increase

  • Delivered a significant reduction in operational costs through efficiency and automation
  • Improved conversion rate from property landing pages to sales confirmation by 92%
  • Strengthened the brand identity as a leading retirement community developer
  • Created a market-leading digital platform that engages and connects with all audiences
  • Delivered a new and improved experience about property buying, independent living
  • Introduced a new property search engine optimized for mobile and tablet users
  • Simplified presentation of purchasing options and data collection to inform future personalization
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