Sitecore Experience Awards

New York Road Runners

SEA category: Most intelligent content optimization​
Icon Trophy SVG

Category Winner

Project brief

New York Road Runners, the world’s largest running organization, for the first time in its 50-year history has used a single system to increase sales, boost engagement with customers and drive interest in site content.

About

New York Road Runners

Nonprofit

North America

Products

Salesforce

XP

Connectors

XM

CHALLENGE

Market unique, personalized digital experiences

  • Depreciate the custom-built legacy eCommerce platform and replace with a modern product
  • Centralize customer experience into one core digital platform
  • Integrate various third-party record sources
  • Provide high level of flexibility in building products, bundling and pricing
SOLUTION

Solutions used

OUTCOME

Marketed unique digital experiences tailored to different runner personas

  • Increased site content by 2X
  • Boosted customer consumption of ancillary running content
  • Grew engagement with content by 50%
  • Expanded sales of Brooklyn Half Marathon, selling out in 30 minutes
  • Enabled sales across various commerce scenarios: subscriptions, one-off-purchases, physical sales, digital and flash-sales
  • Created a continuous buyer experience
See the project
Icreon

Icreon

Your digital velocity partner.
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