Sitecore Experience Awards
Not Impossible Labs
SEA category: Most impactful human connections in a changing world
Project brief
Not Impossible Labs, a technology incubator and content studio, is addressing societal challenges with increased engagement from its users online.
About
Not Impossible Labs
Nonprofit
Products
Salesforce
XP
Connectors
XM
CHALLENGE
Improve accessibility
- Build marketing prowess
- Create easy to update, consistent layouts
- Sharpen SEO
- Highlight video content
- Enable users to reach out and get involved
- Develop iterative design
- Increase ability to create and track campaigns
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Database (xDB)
- Sitecore Connect™ for Salesforce Sales Cloud (CRM)
- Sitecore Connect™ for Marketing Cloud - Web CMS
- Integrations include:
- Salesforce Sales Cloud (CRM)
- Salesforce Marketing Cloud
- Voicify
- Microsoft Cognitive Services
OUTCOME
Improved accessibility and increased engagement
- Achieved near perfect accessibility scores
- Accessibility Score on Siteimprove: 99.6
- QA Score on Siteimprove: 95.8
- Accessibility Rank: 3,174 of 1,000,000 (Top .03% of all home pages)
- Increased engagement:
- Per user: 5.79%
- Page views: 29.46%
- Pages per session: 33.77%
- Average session duration: 78.89%
Verndale
Verndale
Verndale is an end-to-end customer experience agency and Sitecore Platinum partner.