Sitecore Experience Awards

Not Impossible Labs

SEA category: Most impactful human connections in a changing world
Project brief

Not Impossible Labs, a technology incubator and content studio, is addressing societal challenges with increased engagement from its users online.

About

Not Impossible Labs

Nonprofit

Products

Salesforce

XP

Connectors

XM

CHALLENGE

Improve accessibility

  • Build marketing prowess
  • Create easy to update, consistent layouts
  • Sharpen SEO
  • Highlight video content
  • Enable users to reach out and get involved
  • Develop iterative design
  • Increase ability to create and track campaigns
SOLUTION

Solutions used

OUTCOME

Improved accessibility and increased engagement

  • Achieved near perfect accessibility scores
    • Accessibility Score on Siteimprove: 99.6
    • QA Score on Siteimprove: 95.8
    • Accessibility Rank: 3,174 of 1,000,000 (Top .03% of all home pages)
  • Increased engagement:
    • Per user: 5.79%
    • Page views: 29.46%
    • Pages per session: 33.77%
    • Average session duration: 78.89%
See the project
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