Sitecore Experience Awards

Not Impossible Labs

SEA category: Most impactful human connections in a changing world
Project brief

Not Impossible Labs, a technology incubator and content studio, is addressing societal challenges with increased engagement from its users online.

About

Not Impossible Labs

Nonprofit

Products

XP

XM

Tech Stack

Salesforce

Connectors

CHALLENGE

Improve accessibility

  • Build marketing prowess
  • Create easy to update, consistent layouts
  • Sharpen SEO
  • Highlight video content
  • Enable users to reach out and get involved
  • Develop iterative design
  • Increase ability to create and track campaigns
SOLUTION

Solutions used

OUTCOME

Improved accessibility and increased engagement

  • Achieved near perfect accessibility scores
    • Accessibility Score on Siteimprove: 99.6
    • QA Score on Siteimprove: 95.8
    • Accessibility Rank: 3,174 of 1,000,000 (Top .03% of all home pages)
  • Increased engagement:
    • Per user: 5.79%
    • Page views: 29.46%
    • Pages per session: 33.77%
    • Average session duration: 78.89%
Verndale

Verndale

Verndale is an end-to-end customer experience agency and Sitecore Platinum partner.