Sitecore Experience Awards
Not Impossible Labs
SEA category: Most impactful human connections in a changing world
Project brief
Not Impossible Labs, a technology incubator and content studio, is addressing societal challenges with increased engagement from its users online.
About
Not Impossible Labs
Nonprofit
Products
XP
XM
Tech Stack
Salesforce
Connectors
CHALLENGE
Improve accessibility
- Build marketing prowess
- Create easy to update, consistent layouts
- Sharpen SEO
- Highlight video content
- Enable users to reach out and get involved
- Develop iterative design
- Increase ability to create and track campaigns
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Database (xDB)
- Sitecore Connect™ for Salesforce Sales Cloud (CRM)
- Sitecore Connect™ for Marketing Cloud - Web CMS
- Integrations include:
- Salesforce Sales Cloud (CRM)
- Salesforce Marketing Cloud
- Voicify
- Microsoft Cognitive Services
OUTCOME
Improved accessibility and increased engagement
- Achieved near perfect accessibility scores
- Accessibility Score on Siteimprove: 99.6
- QA Score on Siteimprove: 95.8
- Accessibility Rank: 3,174 of 1,000,000 (Top .03% of all home pages)
- Increased engagement:
- Per user: 5.79%
- Page views: 29.46%
- Pages per session: 33.77%
- Average session duration: 78.89%
Verndale
Verndale
Verndale is an end-to-end customer experience agency and Sitecore Platinum partner.