Sitecore Experience Awards

Outokumpu Oyj

SEA category: Most sophisticated implementation

Honorable Mention

Project brief

Outokumpu Oyj decided to reduce traditional marketing techniques in favor of digital channels. Improving look, feel, content and navigability of its website delivered a major uplift in lead generation.

About

outokumpu oyj

Manufacturing

Products

XP

XM

CHALLENGE

Ensure the business’ most important information channel was modern, accessible and easy to use

  • Improve an old site that didn’t support digital marketing ambitions or brand image
  • Enable better customer journeys, lead generation and marketing
  • Ensure content was more up-to-date
  • Make it easier to manage and publish content
SOLUTIONS

Solutions used

OUTCOME

Created a streamlined, user-friendly experience with better journeys, content findability and scalability

  • Delivered year-over-year results of 15.4% increased visitors, search engine marketing traffic up 122%, cost per click halved
  • Since site launch increased SEO traffic by 9%, lead form submissions up by 136% and qualified sales leads up 100%
  • Enabled better overall load speeds and improved navigation
  • Maximized content by making pages easy and intuitive to create and publish
See the project
Case Study

Case Study: Jetstar Improved Customer Experience & Traffic With Sitecore

Jetstar’s new digital platform on Sitecore is the heart of its business, helping 100 million visitors a year plan their journeys with ease and without interruptions.

Case Study: Jetstar Improved Customer Experience & Traffic With Sitecore
Case Study

Case Study: Water Corporation Increased Traffic & Engagement with Sitecore

Learn how Water Corporation used Sitecore to transform its disparate information and systems to deliver a concise and seamless experience, increasing traffic by 28% and time on site by 14% with 48% more pages per session.

Case Study: Water Corporation Increased Traffic & Engagement with Sitecore
Case Study

Case Study: Fluxys Creates Content Faster & Improved Site Traffic

Learn how Fluxys Created Content Faster & Improved Site Traffic with Sitecore

Case Study

Case Study: Royal Automobile Association Improved SEO with Sitecore

Royal Automobile Association launched a new and cleaner website that is fast and helps customers find content they need quickly.

Case Study

Case Study: Sagicor Financial Corporation Increased Traffic by 40% with Sitecore

Learn How Sagicor Financial Corporation Increased Traffic by 40% with Sitecore

Case Study: Sagicor Financial Corporation Increased Traffic by 40% with Sitecore
Case Study

Case Study: ActewAGL Increased Traffic & Customer Satisfaction With Sitecore

Learn how ActewAGL were able to increase traffic to their website & improve customer satisfaction with Sitecore.

Case Study

Case Study: FLSmidth Consolidates 15 Sites Into 1 With Sitecore

Read how FLSmidth used Sitecore to consolidate 15 sites to one corporate site, increasing exposure of products in a consistent way and boosting marketing leads to 1800/month.

Case Study

Case Study: ICF Increased Traffic by 16% with Sitecore

Learn how ICF Increased Traffic by 16% with Sitecore

Case Study: ICF Increased Traffic by 16% with Sitecore