Sitecore Experience Awards

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The Project Management Institute Educational Foundation (PMIEF)

SEA category: Most intelligent content optimization
Project brief

The Project Management Institute Educational Foundation’s microsite is driving engagement around its anniversary, showcasing its past and future.

About

PMIEF

Nonprofit

Products

XP

XM

CHALLENGE

Launch a microsite to mark special events

  • Engage with stakeholder groups
  • Create content around 30th anniversary
  • Increase engagement
  • Enable quick addition of images, videos, updates
SOLUTION

Solutions used

OUTCOME

Launched microsite to mark anniversary

  • Boosted number of visitors
  • Promoted content
  • Increased views of gallery, videos
  • Grew downloads of resources
  • Improved engagement score and customer acquisitions
  • Integrated with CRM
  • Enabled reports to better understand donors