Sitecore Experience Awards

Purmo

SEA category: Most impactful human connections in a changing world

Honorable Mention

Project brief

By creating an umbrella global digital platform, Purmo has unified multiple brands, increased customers and sales, and given staff a greater sense of “one company.”

About

Purmo

Manufacturing

Products

XP

CHALLENGE

Support brand realignment and one-company identity

  • Consolidate product data managed in multiple systems and countries with no PIM
  • Unify independently managed brands
  • Provide better internal communication
  • Improve digital efficiency and manage customer experience and product information globally
  • Create a global digital platform incorporating localized regions, brands
SOLUTIONS

Sitecore Experience Platform (XP 9.2)

  • Sitecore Experience Accelerator (SXA)
  • Sitecore Experience Database (xDB)
  • Path Analyzer, Sitecore Experience Analytics Tools -xAnalytics
  • Integrations include:
    • Microsoft Azure PaaS
    • InRiver(PIM)
    • Languagewire(translation module)
OUTCOME

Boosted brand awareness reach, engagement, conversion

  • Increased customer satisfaction
  • Simplified information searches
  • Improved contact and access to different brands
  • Grew sales by gaining new customers, upselling, flagging high margin products
  • Cut costs by reducing duplicated work and printing, and reusing material
  • Enhanced internal processes for managing content, translations and promoting products
  • Used Intranet, open communication, better engagement to raise employee satisfaction
See the project
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