Sitecore Experience Awards

QBE

Project brief

QBE is a general insurance and reinsurance company listed on the Australian Securities Exchange (ASX) that offers commercial, personal and specialty products and risk management solutions. It employs over 12,000 people in more than 31 countries and is a world top 20 insurance firm.

About

QBE

Financial Services

Products

XP

CHALLENGE

Develop a scalable world-class digital ecosystem to improve customer and broker experiences

  • Unite 43 regional websites, using 76 URLs and 164 branded social media accounts
  • Create a consistent, global QBE brand experience
  • Enable more personalization, conversations and customer insight
  • Differentiate QBE’s digitized offering in an industry that’s changing due to disruption and innovation
  • Customers’ expectations for modernization
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP 8.2)
  • Sitecore Experience Database (xDB)
  • Sitecore Email Experience Manager (EXM)
  • Sitecore Connect
  • Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
  • Integrations include:
    • Microsoft Azure
    • UrbanCode
    • Selenium Grid
    • Jira
OUTCOME

Delivered a consolidated global web and mobile content management platform with 850+ pages

  • Simplified web page updates; cut outdated content risk
  • Improved customer experience/journey
  • Provided multiple contact channels: web chat, phone, brokers, self-service, virtual agents to increase cross-selling
  • Enhanced partner portal for 12,000+ brokers which helps save time and increase sales
  • Achieved significant costs savings: hosting, licensing, maintenance down 47%, site migration 16% less, site enhancements 17% less
  • Digital project delivered in four weeks
Avanade

Avanade

Delivering the best customer experiences on the world's most trusted cloud platfrom