Sitecore Experience Awards

Royal Automobile Association

SEA category: Most sophisticated implementation
Project brief

Royal Automobile Association of South Australia has improved the performance of its website, increased automation, made site services more efficient and provided customers and visitors with a better experience.

About

RAA

Manufacturing

ANZ

Products

XP

CHALLENGE

Rebuild and improve existing website

  • Improve site stability and performance
  • Repair slow site load time
  • Improve Google speed ranking
  • Make it easier to manage and deploy content
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP 9.1)
  • Sitecore Experience Database (xDB)
  • Sitecore Experience Accelerator (SXA)
  • Sitecore JavaScript Services (JSS)
  • Sitecore Services
  • Integrations include:
    • Sitecore Speedy (partner developed)
OUTCOME

Launched a new and cleaner website that is fast and helps customers find content they need quickly

  • Improved site speed to 77 out of 100 on Google’s PageSpeed Insights ranking scale
  • Helped to improve SEO ranking with Google
  • Improved automation
  • Enabled editors to more efficiently manage the content lifecycle from creation to launch
  • Refreshed site apps – such as the claims journey –  to improve customers’ experiences
  • Increased time to market for new content and services
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