Sitecore Experience Awards

Rawson Homes

SEA category: Best innovation with emerging technologies
Project brief

Rawson Homes has delivered a market-disrupting app and new website that transforms home buying, gives people an improved, less stressful experience and is driving up customer engagement.

About

Rawson Homes

Construction

Products

XP

Content Hub

CHALLENGE

Meet growing trend for big-ticket purchasing online

  • Rebuild commerce experience
  • Ease navigation
  • Create custom page templates
  • Improve browsing experience
SOLUTION

Solutions used

OUTCOME

Created a new website with 3D Dreambuilderapp to visualize, cost estimate future homes

  • Delivered a solution that is leaps and bounds ahead of the industry
  • Improved customer experience helping them to be happier, less stressed building a new home
  • Delivered year-over-year KPIs of 40% more users, 45% more new users, returning users up 33%, 65% increase in mobile usage, sessions up 42%
  • Increased page dwell time vs. time on normal home design page
  • Dreambuilder app built in Sitecore
See the project
What they said
Safe to say that you have successfully disrupted the industry. Be proud of that fact.

Matt Ramaley

Managing Director and CEO

Rawson Group

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