Sitecore Experience Awards
Royal College of Surgeons
SEA category: Most intelligent content optimization
Project brief
In the face of stiff global competition, the RCSI has created a digital window into its high-quality education and student experience, cementing its place in the top 2% of universities worldwide.
About
Royal College of Surgeons
Education
EMEA
Products
XP
XM
CHALLENGE
Maximize the effectiveness of digital technology to recruit students from around the world
- Establish trust and confidence among students and parents that RSCI is the right choice
- Redesign and merge all websites onto a single Sitecore platform
- Accommodate the diverse language and cultural differences of three locations: Ireland, Bahrain, Malaysia
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.2)
- Sitecore Experience Database (xDB)
- Sitecore Services
- Integrations include:
- Microsoft Azure
- Microsoft Dynamics
- Research management system
OUTCOME
Enabled a modern, flexible, personalized and intuitive website experience, focused on the user
- Showcases the RCSI as a world leader in healthcare education
- Improved engagement: site visits up 177%, sessions up 52% and pageviews up by 127% with organic search up 90%.
- Created new sections and business areas efficiently and cost effectively
- Launched a dedicated COVID-19 content hub within days
- Now manages the entire RCSI digital experience
- Provides digital governance to optimize content for a best-in-class digital experience
- Won the 2019 Digital for Good/Not for Profit Award, Spider Awards, Ireland