CASE STUDY

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Global fitness franchisor automates supply chain, launches private B2B marketplace

Vendor management system and processes create an efficient B2B marketplace to connect franchisees to the supply network
Project brief

An out-of-shape system in need of an overhaul

A global fitness franchisor needed to update their vendor management system and processes to create an efficient B2B marketplace that would connect their franchisees to their supply network. This would simplify the ordering process for franchisees; support international growth plans; enable supplier management of product information; optimize shipping and freight options; simplify payments for franchisees; and create visibility to analytics and reporting on franchise operations.

About

Retailer

Retail

North America

Products

OrderCloud

CHALLENGE

Update vendor management system and processes

  • Create B2B marketplace to connect franchisees to their supply network
  • Simplify the ordering process and payments for franchisees
  • Support international growth plans and optimize shipping and freight options
  • Enable supplier management of product information
  • Visibility to analytics and reporting on franchise operations
SOLUTION

A technology platform to handle the complex network of franchisees and suppliers

  • Modern, private B2B marketplace on Sitecore® OrderCloud®
  • Optimized franchisee-to-supplier relationships
  • More efficient digital supply chain to support future growth
OUTCOME

Stronger order management all-round

With their B2B marketplace built on Sitecore® OrderCloud®, the fitness franchisor’s franchisees can log-on and place orders from the suppliers the franchisor assigns to them based on brand and location. It’s easy to browse, shop, order, and re-order all of the supplies they need to run their business. Promotions and announcements are communicated clearly. Orders can be placed containing products from multiple suppliers within one transaction.

  • The franchisor now has more control and a bigger picture strategy for their supplier network and service
  • They can negotiate better pricing with their suppliers
  • The markup and a more efficient system guarantees a margin on sales