Sitecore Experience Awards

Ricoh Asia

SEA category: Most sophisticated implementation
Project brief

Ricoh Asia has deployed a new digital platform, supporting nine regional websites that improve customer engagement, communication and personalized content, but still conveys corporate branding.

About

Ricoh Asia

IT and Telecom

AP

Products

XP

XM

CHALLENGE

Create scalability for website roll-out in multiple regions

  • Build on a strategy to increase digital engagement since majority of buyers’ journeys are digital
  • Optimize content to best suit the customer journey
  • Deliver personalized content across industry verticals and persona types
  • Upgrade existing platform that was outdated and unable to cope with growth and expansion
SOLUTION

Solutions used

OUTCOME

Deployed a new digital, single source of truth platform supporting nine regional websites

  • Gave each region scope to localize while respecting the corporate brand
  • Grew monthly traffic from 300 to 1,200, page views per visitor up 1.9, average site time now 2.13 minutes
  • Shortened regional site rollout with 1st tranche in 10 months, rest in three months
  • Cut bounce rate to 58.2%
  • Made content management and updates over multiple countries easier
  • Improved reporting to understand customer journeys/preferences and iterate content
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