Sitecore Experience Awards

Royal Canin

Royal Canin

Learn how Royal Canin used Sitecore to deliver a global publishing platform supporting a consistent brand, consolidating 54 local country markets and 36 languages in one place and reducing the time/cost to create, maintain, and publish web content through centralized, single-point translation.
Project brief

Royal Canin, a subsidiary of Mars Inc., is a leader in science-based cat and dog health nutrition. Founded by a veterinarian in 1968, it has 50+ years of experience in delivering individualized nutritional solutions.

About

Royal Canin

Retail

EMEA

Products

XP

CHALLENGE

Deliver a unified experience across all markets

  • Be the central point for all digital channel communication
  • Create a clear global-local brand message
  • Improve customer experience globally
  • Deliver operational efficiencies for content creation and SEO
  • Deliver operation savings by consolidating costs
  • Control 54 different international identities and 36 languages
  • Sites and content managed by 15 CMS systems and 14 product repositories
SOLUTION

Solutions used

  • Sitecore® Experience Platform™ (XP)
  • Sitecore Experience Database (xDB)
  • Sitecore Federated Experience Manager (FXM)
  • Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
  • Sitecore HELIX
  • Sitecore Data Exchange Framework (DEF)
  • Integrations include:
    • Microsoft Azure (PaaS)
    • Salesforce Live Chat
    • Amazon Cloudfront
    • Google Places/AMP/Analytics 360
    • Salsify
    • Evidon
    • Lionbridge
    • Censhare, BazaarVoice, Web forms, Price Spider, IBM product finder, Foresee
OUTCOME

Delivered a global publishing platform supporting a consistent brand

  • Consolidated 54 local country markets and 36 languages in one place
  • Enabled a single product view
  • Provided 54 markets freedom to manage local digital presence under a single, centralized brand
  • Reduced corporate date centercosts and hardware and local cost savings through single licensing models
  • Reduced time/cost to create, maintain, and publish web content in multiple through centralized, single-point translation
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