CUSTOMER STORY

Schott

SCHOTT builds multi-product, multi-industry digital marketing platform with Sitecore

Integrated Sitecore Content Hub with Sitecore XP unlocks business units with seamless end-to-end digital experience platform (DXP).

67%

More monthly visitors

30k

Digital assets delivered

Project brief

Founded in 1884, SCHOTT is in 34 countries making glass products across sectors including healthcare, technology, energy, automotive, and aerospace. Applications range from heat-resistant glass on the Space Shuttle to glass cooktops in the home. Driven by the need to promote multiple products across multiple industries and targeted at different audiences, SCHOTT had to rethink its digital marketing strategy and how to deliver experiences across segments.

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About

SCHOTT

Manufacturing

EMEA

Products

XP

Content Hub DAM

CHALLENGE

To grow the business and expand into new markets, SCHOTT needed the ability to communicate with existing customers and educate new audiences about how its specialty glass could enhance their products. The number of industries SCHOTT serves, and the diversity of its products, complicated the marketing team’s efforts to get the right content out on the right channel to the right audience.

Jörg Duhr, Head of Digital Experience at SCHOTT AG explained, “Existing customers know our specialized glass, so for them, brand awareness, as well as a quick path to information is important. But there’s a large audience who have never considered using our products for their applications, too. The aim is to open their minds to using this great material. The website starts a journey to ignite curiosity, educate, communicate, and collaborate on new ideas.”

SOLUTION

Product and market diversity means SCHOTT’s business model is a centralized operation with specialized business units that serve very different markets. SCHOTT chose Sitecore because its solution offered the flexibility required to support this type of business model. A seamless, integrated ecosystem was developed using a suite of industry-leading tools:

“Sitecore XP brings the demands of different units together with components that easily work for everyone, including non-technical marketers,” said Duhr. “We have integrated Content Hub with XP because of its usability, functionality, and roadmap to future enhancements like AI. Content Hub is a modern and innovative solution.”

OUTCOME

Sitecore enabled SCHOTT to build a platform where central and business unit marketers collaborate with ease.  SCHOTT now has a new website in eight languages serving 30,000 digital assets to 40 countries including China. The streamlined site has 50 % fewer pages – 12,000 down to 6,000 – and has increased monthly visitors by 67%.

The transformation has also delivered far-reaching results for business operations. “Sitecore makes the SCHOTT portfolio and our spirit of innovation accessible to our target groups in such a flexible way that we can serve widely differing markets. With the new website and technical ecosystem, we’ve adapted everything we do to a customer and market perspective so we can balance market demand with internal business operations,” said Duhr.

WHAT THEY SAID
Sitecore makes the SCHOTT portfolio and our spirit of innovation accessible in such a flexible way that we can serve widely differing markets.

Jörg Duhr

Head of Digital Experience

SCHOTT AG