CUSTOMER STORY
Sentosa Development Corporation improves visitor engagement with Sitecore
Sitecore composable solutions enable personalized digital experiences and boost visitor engagement at Singapore’s premier leisure island destination
Category Winner
Best Use of Data to Connect the Experience
4%
Increased click-through rates in first four months
1%
Higher sales conversions
500
Hectare resort island
Asia’s
Leading leisure destination
Sentosa is Singapore’s premier leisure island destination, located minutes from central businesses and shopping districts. Sentosa Development Corporation (SDC) is responsible for overseeing the development, management, marketing and promotion of the island of Sentosa as a resort destination for locals and tourist through targeted marketing engagement with more personalized digital experiences. With a composable approach based on Sitecore solutions, SDC is targeting users with relevant products in real time, which is boosting digital engagement and attracting more guests to the island.
About
Sentosa Development Corporation
Travel and Hospitality
AP
Products
CDP
XP
Personalize
Increasing marketing engagement while reducing digital complexity
The Sentosa website is a vital tool for enticing visitors to the island and needs to communicate the many attractions the resort offers in an intuitive way. SDC wanted to increase marketing engagement with more personalized online experiences. To enable the creation and delivery of targeted products and content, SDC needed technology to capture data on user behavior, improve internal workflows, and elevate the omnichannel experience for island visitors. The new technology needed to integrate seamlessly so the organization’s web team could focus on addressing business challenges, rather than managing technical complexities.
Creating more relevant omnichannel experiences
SDC adopted a composable approach for its web platform, integrating the SaaS-based Sitecore Personalize and Sitecore CDP products with its Sitecore Experience Platform. The first government statutory board in Singapore to leverage a composable architecture, SDC is using Sitecore Personalize to create more relevant omnichannel experiences for customers in real time. By also incorporating Sitecore CDP in its digital ecosystem, SDC is connecting customer data across channels to help the organization gather insights into the customer journey, preferences, and priorities, and fuel continuous improvement.
Accelerated time to market boosts business agility
SDC is now driving more personalized and intuitive online experiences with Sitecore, which contributes to more effective and engaging marketing. Click-through rates have increased by 4% within four months of the initial deployment with an additional sales conversion of one percent. Taking a composable approach enables SDC to accelerate time to market, simplify ecosystem integrations, and boost business agility. With a future-proof digital platform based on Sitecore, SDC can also drive innovation and growth.
With Sitecore Personalize and Sitecore CDP, we are better capturing users' digital behavior and using this information to develop more personalized and targeted customer engagement. Sitecore’s composable solutions allow us to easily integrate new technologies that enhance our speed to market and business agility.