CASE STUDY
Sitecore’s digital transformation showcases power of personalization
Customer-first focused content and information architecture
Sitecore transformed its own digital presence to be the best possible showcase for what its own technology could do — from 1:1 personalization at scale to serving up the right customer content at the most relevant time. In collaboration with Valtech, Sitecore used real-life customer journeys and input from customers, the Sitecore community, partners, and internal stakeholders to build a detailed picture of why and how the website is used, where users go, and what they want. By mapping and analyzing customer journeys, the team highlighted and deepened Sitecore's understanding of the hurdles different personas encounter online.
The customer journey map became a huge tapestry that showed all of the ways customers were trying to interact with us on the website, and the questions they were asking at each stage. That became a rallying point for this entire project.
About
Sitecore
IT and Telecom
Products
XP
Transform Sitecore.com into a personalization showcase
- Meet and guide customers wherever they are on their Sitecore journey
- Feed Sitecore sales and marketing pipeline
- Drive success for Sitecore and its customers
Solutions used
- Sitecore Experience Cloud™
- Sitecore Content Hub™
- Sitecore® Experience Platform™ (XP 9)
- Sitecore Experience Analytics
- Personalization
- Sitecore Experience Accelerator (SXA)
- Integrations:
- Sitecore Coveo Machine Learning
- JSS/ Headless
- Sitecore on Microsoft Azure (Fully scaled Sitecore PaaS architecture)
- Salesforce
- Demandbase
- Google Suite
- LanguageWire (translation module)
Personalization options increase engagement
The transformed Sitecore website is meeting visitors where they are at any stage of their engagement with the Sitecore platform — from beginners just learning Sitecore’s offerings, to “power users” diving into advanced analytic and commerce capabilities. Significantly, the new site has shifted from product-orientation to being customer-first, and the results validate the new content and information architecture.
- Site traffic increased 20%
- Visitors stayed 20% longer; 5% more time spent on key information pages
- Campaign landing page bounce rate declined 23%; overall bounce rate declined 10%
- Search impressions increased by 100,000
One of the key pillars with the Sitecore redesign and website relaunch was ensuring the user experience was front and center. We wanted to make sure the content was there, and the experience was there as well. One month after launch, the time onsite increased by 17% and the bounce rate decreased by 10%. Visitors were also spending more time on key information pages.