Sitecore Experience Awards

Smart Energy GB

Project brief

Smart Energy GB is the UK Government-backed campaign for a smarter Britain. It aims to get 53M homes/businesses to install smart meters by 2020. It works to help people understand smart meters and their impact on energy efficiency, with rollouts across England, Scotland and Wales.

About

Smart Energy GB

Government

Products

XP

XM

CHALLENGE

Help to re-focus messaging from personal to national benefit of energy saving

  • Drive more UK consumers from ‘interested/engaged’ to action/purchase
  • Increase consumers installing smart meters by 6% by 1st half 2019 (approximately 3M people)
  • Maintain strong positive attitude to smart metering among 40% of UK adult population
  • Drive traffic towards smart meter suppliers
  • Eliminate high drop off rate for mobile visitors
SOLUTION

Solutions used

OUTCOME

Averaged 576 daily average views for personalized pages

  • Delivered 179% increase in smart meter conversions; higher than ever
  • Doubled forecasted number of conversions via the website; resulting from effectiveness and simplified user journey
  • Increased time on personalized pages by 31% with a reduced bounce rate 61% lower than non-personalized pages
  • Reduced overall bounce rate cut by 32%
  • Reduced page load times by six seconds
  • Created cleaner design, easier search, and simple, faster route to the ‘Get a Smart Meter’ page
  • Next phase: personalization by zip code
See the project
ClerksWell Limited

ClerksWell Limited

ClerksWell is an award-winning Sitecore silver partner with 25 years of experience.
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