Sitecore Experience Awards

Sacramento Municipality Utility District

SEA category: Most intelligent content optimization
Project brief

The Sacramento Municipality Utility District (SMUD) provides a consistent user experience for its customers with customized content based on their account information and preferences.

About

SMUD

Government

North America

Products

XP

CHALLENGE

Solve the challenge of different experiences on different websites

  • Provide consistent user experience
  • Ensure relevant user content
  • Develop common content repository
  • Push personalized content
  • Integrate with CRM
SOLUTION

Solutions used

OUTCOME

Improved business processes

  • Triggered customer goals with targeted content
  • Pulled content from CRM for further personalization
  • Published content through My Account portal
  • Customized FxM for content pushing and reverse identification of contacts
  • Created custom personalization rules
See the project
Symsoft Solutions LLC

Symsoft Solutions LLC

Award-winning Web Design, Development, and Sitecore Solutions Serving Millions of Users
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