Sitecore Experience Awards

SoftwareONE

SEA category: Most impactful human connections in a changing world​
Project brief

Following a significant merger with Comparex, SoftwareONE communicated its new brand, improved content relevancy and made rolling out 65 regional sites, in local languages, three times faster.

About

SoftwareONE

IT and Telecom

EMEA

Products

XP

CHALLENGE

Create a coherent customer experience on a global scale

  • Communicate fresh, new brand positioning following merger
  • Provide a full-fledged and seamless customer journey over multiple tools and platforms with the integration of Marketo
  • Integrate a fully functional blog
  • Integrate the possibility to manage and advertise events and webinars
  • React to very tight deadline – main platform in two months, 65 country sites in one year
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP 9.0)
  • Sitecore Experience Database (xDB)
  • Sitecore Email Experience Manager (EXM)
  • Path Analyzer, xProfile; Sitecore Cortex, Sitecore Experience Analytics Tools -xAnalytics
  • Integrations include:
    • Comparex
    • CRM
    • Marketo
    • GotoWebinar
OUTCOME

Delivered a unified brand experience with similar content (blogs, events, webinars, etc.) deployed globally

  • Made time to market, especially for the country sites, three times faster
  • Improved information coherency with cross-linked, topic-relevant content
  • Established a template for rolling out 65 country websites in native language
See the project
webit! Gesellschaft für neue Medien mbH

webit! Gesellschaft für neue Medien mbH

webit! is passion for digital media.
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