Sitecore Experience Awards

Soho House logo

Soho House

SEA category: Best innovation with emerging technologies
Project brief

Soho House, the global members-only group aimed at the creative community, used its website and digital content to shift perception from ‘our houses’ to ‘our audiences’ which has been critical to helping a location-based organization react to COVID-19 challenges.

About

Soho House

Travel and Hospitality

Products

XP

XM

Challenge

Improve member experience and expand standard/digital members

  • Widen the community, bringing people together
  • Produce digital content for non-members
  • Consolidate public and membership websites plus 27 House websites
  • Provide a digital value exchange for members
  • Help a physical contact organization react to COVID-19
Solution

Solutions used

Outcome

Improved ease of use, operational efficiencies

  • Helped evolve from a membership organization to an inclusive platform
  • Increased engagement of members by 325% and non-members by 58%
  • Delivered a three-fold increase in completed applications in one quarter; six-fold previous year
  • Fostered creativity and connections across physical and digital spaces
  • Enabled a more seamless, digital experience, e.g. virtual, immersive house visits
  • Localized content into 8 languages
  • Following COVID-19:
    • Implemented a quick change from face-face to digital engagement
    • Maintained connections with online events, experiences, workshops, classes, content
See the project
EPAM

EPAM

Engineering the future. Delivering large-scale, strategic digital solutions for enterprise brands
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