Sitecore Experience Awards

Suva

Project brief

Suva, the Swiss National Accident Insurance Fund, is an important part of Switzerland’s social security system. As an independent company under public law, Suva provides prevention, insurance and rehabilitation to employed and unemployed citizens.

About

Suva

Financial Services

Products

XP

CHALLENGE

Improve customer experience when accessing relevant safety information

  • Increase awareness of risks
  • Improve implementation of safety measures
  • Establish better/direct communication with safety officers and executives
  • Improve distribution of relevant safety information
  • Deploy components and landing pages in time for planned TV and online advertising campaign
  • Deliver content in three languages
  • Upgrade Sitecore from 8.1 to 9
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Database (xDB)
  • Sitecore Email Experience Manager (EXM)
  • Sitecore xConnect
  • Sitecore Marketing Automation
  • Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
  • Integrations include:
    • Suva-developed CRM
OUTCOME

Personalized landing pages with improved, simplified content

  • Deployed a safety information application for 120K safety officers and executives
  • Delivered regular personalized safety information emails
  • Improved customer experience for accessing relevant safety information
  • Personalized safety program rolled out to three pilot industries with many more to follow
  • Personalized vs. general safety information emails more effectively: 62% unique opens, 32% unique clicks
  • Increased safety content browsing by 19%
  • Cut email bounce rate by 9%
See the project
VIU AG

VIU AG

We create digital solutions that solve problems and create value. Real digital solutions.
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