Sitecore Experience Awards

a delivery man delivering parcel to a lady

Swiss Post

SEA category: Most intelligent content optimization

Swiss Post customers now have fast, simple access to the products and services they want via a site that employs human-centered design and machine learning to improve the customer experience.

About

Swiss Post

Logistics

Products

XP

XM

CHALLENGE

Simplify access to digital services

  • Raise product and service awareness
  • Serve a huge audience; most of Switzerland’s 8M people touch Swiss Post in some form, with more than 100,000 visits daily
  • Reduce site complexity and high volume of content in four languages
SOLUTION

Solutions used

OUTCOME

Re-focused business/personal view to customer need, human design orientation

  • Succeeded in gaining 89% more site views, (incl. 300% increase in views during Covid period), 12% longer dwell time, 20% mobile use.
  • Enabled customers to navigate unimpeded and swap between the services easily
  • Used analytics to determine customer priorities content and service needs
  • Reduced content production/maintenance effort, pages cut by 37% (11K down to 7K)
  • Used machine learning to present more relevant content to site users
  • Nominated for the Master Best of Swiss Web Award 2020!
See the project
Unic

Unic

We humanise the digital.
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