CASE STUDY

Tourism NT revamps site, inspires people to visit and stay longer

The Northern Territory transforms its digital presence and turbocharges tourism.
Project brief

Ride a camel in the Outback. Visit Aboriginal artists. Plunge into the crocodile “Cage of Death.” Australia’s Northern Territory (aka NT) is a vast area of diverse attractions, from spectacular wilderness to cultural landmarks and sunset dinner cruises.

Tourism NT exists to tell you all about it and, in a wider marketing sense, drive tourism throughout all regions of the Northern Territory.

About

Tourism NT

Travel and Hospitality

ANZ

Products

XP

Challenge

Guide visitors to territory attractions, things to do

  • Bring $2.2 billion visitor dollars annually into the NT economy
  • Drive traffic to tourist industry partners
Solutions

Solutions used

  • Sitecore® Experience Platform™ (XP)
  • Sitecore® Experience Database™ (xDB)
  • Microsoft® Azure (PaaS)
Outcome

Inspires more people to visit, stay longer, do more

  • Increased conversion rate to partner sites by 110%
  • Accelerated site load time from 19 to four seconds
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