Sitecore Experience Awards

Switzerland Tourism

SEA category: Best innovation with emerging technologies
Project brief

Switzerland Tourism has created an award-winning website that is highly functional, but from the first page it immerses you via stunning, VR-enabled images and videos into the country’s beauty.

About

Switzerland Tourism

Travel and Hospitality

Products

XP

XM

Challenge

Attract more visitors to Switzerland and build loyalty among returning travelers

  • Communicate the beauty, variety and wealth of Swiss travel experiences through emotions, visuals and inspiration
  • Make finding places to visit and accessing travel-related services simple and enjoyable
  • Ensure everyone, despite age and ability, can access information they need
Solution

Solutions used

Outcome

Won a World Travel Award: World’s Leading Tourism Authority Website 2019

  • Built a huge and immersive site with video and VR to inspire travelers to visit Switzerland
  • Delivered 50K pages with400K images and videosin 14 languagesacross22 markets
  • Achieved 31.5M visits of which 80% were new
  • Made it easy to navigate mass data with just four segments and contextual information
  • Employed AI to automate translation, markets content and image delivery
  • Improved global performance withmultiple content delivery networks for the whole world, including China
  • Broke down barriers to elderly and disabled people accessing the site
See the project
Inspirational, emotional, informative, useful, credible and appealing.

Survey showing characteristics most appreciated by website visitors

Unic

Unic

We humanise the digital.
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