CASE STUDY
Two Roads Hospitality: personalized hotel stays
Distinct guest experiences
Two Roads Hospitality offers distinctive guest experiences at more than 90 properties in eight countries. A top-ranked hotel management company formed in 2016, Two Roads markets five of its own brands: Joie de Vivre, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts.
Two Roads brands stand out in a competitive hotel market by offering something different and better than its rivals. The company’s digital presence also needed to reflect this advantage and differentiation. As part of the transformation, Two Roads began systematically migrating its brands’ websites beginning with its Joie de Vivre brand. Two Roads engaged Sitecore partner Hedgehog to build out a Sitecore XP platform hosted on Microsoft Azure.
About
Two Roads
Travel and Hospitality
North America
Products
XP
Personalize content within and across multiple brands
- Differentiate brands in competitive hotel market
- Tailor content to each hotel’s local character, attractions
- Overcome high bounce rates, low conversions
- Accelerate integration of new hotels
Solutions used
- Sitecore® Experience Platform™ (XP) (v9)
- Sitecore on Microsoft Azure (PaaS)
Personalized relationship-building customer content
- Established single multitenant platform for multiple brands
- Personalized relationship-building customer content
- Empowered individual hotels to manage their own localized content
- Increased web traffic 9%; nights by room 19%; bookings 18%; social media followers 10%; pages per session 54%; e-commerce conversion 15%; website revenue 10% (Joie de Vivre)
- Spun up new web properties within days