USA Basketball
USA Basketball increased engagement by 45% with Sitecore
Honorable Mention
Best Digital Experience Transformation
45%
increase in video plays
20%
increase in ad revenue
7
new components added to Sitecore library
Project brief
USA Basketball (USAB) is the national governing body in the United States for the sport. In advance of the 2020 Tokyo Olympic Summer games, USAB faced a challenge: how could this lean non-profit organization satiate consumer demand for game schedules, stats, news, videos, and other content during this Olympic season? USAB paired the power of Sitecore with inspiring design to achieve captivating experiences.
About
USA Basketball (USAB)
Professional Services
North America
Products
XP
XM
JSS
SOLUTION
- Sitecore® Experience Platform™ (XP)
- Sitecore Experience Manager® (XM)
- Sitecore Experience Database™ (xDB)
- Sitecore JavaScript Services (JSS)