CASE STUDY

Van Lanschot delivers standout customer experiences with Sitecore’s personalization technology

Private bank boosts conversions and engagement by taking a personal approach
Project brief

Bringing the personalized experience online

Van Lanschot wanted to extend its renowned personalized service to its online customers. To deliver a personalized experience, not only did the company need to understand who was visiting its website and what they were searching for, but they also needed to recognize and ‘remember’ customers each time they visited. In addition, Van Lanschot also required clear messaging to communicate the organization’s specialist services within the private banking sector.

About

Van Lanschot

Financial Services

EMEA

Products

XP

CHALLENGE

Extend the bank’s personal approach to online customers

  • Recognize customers so that they only need to tell their story once
  • Clearly communicate the private bank’s services
SOLUTION

Delivered a personalized online experience

  • Delivered a personalized online experience using Sitecore XP 9
  • Created a new website based on Sitecore SXA
  • Agile DevOps allows Van Lanschot to quickly produce online campaigns
OUTCOME

Investing in success

Due in part to delivering personalized experiences, Van Lanschot has tripled the number of conversions on its website. In addition, the website’s ease of use means Van Lanschot’s marketers can easily create surveys and other forms quickly. With its planned upgrade to Sitecore 10, Van Lanschot has also adjusted its license agreements to lower the cost of ownership.

  • 3X higher engagement
  • Lower TCO
  • Customized content and broader opportunities for personalization
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WHAT THEY SAID
We want to offer customized content to customers and prospects so they only have to tell their story once.

Lisanne Smink

Product Owner, Omnichannel Acquisition team

Van Lanschot

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