Sitecore Experience Awards
YMCA Victoria
SEA category: Most intelligent content optimization
Project brief
To realize its vision of a user-centric digital offering, YMCA Victoria has brought 60+ websites onto a single platform, enhanced experience and engagement, and improved content and website creation.
About
YMCA Victoria
Nonprofit
Products
XP
CHALLENGE
Bring together multiple, disconnected sites
- Implement a customer-centric CMS aligned to operational and strategic requirements
- Realize vision of an innovative, truly audience-centric digital product and service offering
- Redesign the digital journey to deliver an audience-focused, multi-channel solution
- Create unique, relevant experiences that positively impact the communities served
- Replace a site that was difficult to navigate and search, mobile-unfriendly, unresponsive to change
- Help employees deliver new digital initiatives effectively and efficiently
SOLUTION
Solutions used
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore Experience Analytics Tools - xAnalytics
- Integrations include:
- Microsoft Azure PaaS
OUTCOME
Delivered 60+ websites within a single environment
- Moved focus away from organizational business requirements and on to the user
- Significantly improved experiences for customers, members, staff, volunteers, communities and partners
- Increased engagement with digital environment, products and services among all audiences
- Made websites easier to use, visually appealing and more relevant to target audiences’ needs
- Delivered consistent and concise content across the digital ecosystem
- Deployed interactive, real-time timetable and event/venue viewer, optimized for any device
- Reduced website creation, content authoring, new site deployment down to days
NOW Digital
NOW Digital
Our mission - To deliver exceptional and tangible outcomes for our clients.