Sitecore Experience Awards

YMCA Victoria

SEA category: Most intelligent content optimization
Project brief

To realize its vision of a user-centric digital offering, YMCA Victoria has brought 60+ websites onto a single platform, enhanced experience and engagement, and improved content and website creation.

About

YMCA Victoria

Nonprofit

Products

XP

CHALLENGE

Bring together multiple, disconnected sites

  • Implement a customer-centric CMS aligned to operational and strategic requirements
  • Realize vision of an innovative, truly audience-centric digital product and service offering
  • Redesign the digital journey to deliver an audience-focused, multi-channel solution
  • Create unique, relevant experiences that positively impact the communities served
  • Replace a site that was difficult to navigate and search, mobile-unfriendly, unresponsive to change
  • Help employees deliver new digital initiatives effectively and efficiently
SOLUTION

Solutions used

OUTCOME

Delivered 60+ websites within a single environment

  • Moved focus away from organizational business requirements and on to the user
  • Significantly improved experiences for customers, members, staff, volunteers, communities and partners
  • Increased engagement with digital environment, products and services among all audiences
  • Made websites easier to use, visually appealing and more relevant to target audiences’ needs
  • Delivered consistent and concise content across the digital ecosystem
  • Deployed interactive, real-time timetable and event/venue viewer, optimized for any device
  • Reduced website creation, content authoring, new site deployment down to days
See the project
NOW Digital

NOW Digital

Our mission - To deliver exceptional and tangible outcomes for our clients.
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