Modernize your DX
Bring together technology, process, and strategy to drive business results and more value for your customers.
Welcome to the next phase of your digital transformation
Lightning-fast demographic shifts and a constant stream of dazzling new technologies mean companies need to improve the customer experience as a priority.
Customers want to feel like they’re in business with a company that cares about them—that knows them, that remembers them, that values their business. Digital experience modernization is the key to building customer moments that exceed these expectations. And to do so, you need to offer personalization, seamless buying experiences, accessible and findable content, and intuitive onsite search capabilities.
Customers want to feel like they’re in business with a company that cares about them—that knows them, that remembers them, that values their business. Digital experience modernization is the key to building customer moments that exceed these expectations. And to do so, you need to offer personalization, seamless buying experiences, accessible and findable content, and intuitive onsite search capabilities.
Benefits of modernizing your digital experience
Remove friction
Experience modernization is essential for reducing technical debt and improving security—allowing you to launch content faster, increase productivity, and eliminate the backlog.
Accelerate value
Modernizing your experience increases efficiency across teams by reducing infrastructure and maintenance costs. Gartner shows that embracing composability allows brands to deliver new features 80% faster than the competition. This is where you can utilize your existing tech stack and the tools that work for you, while also integrating the latest and greatest solutions.
Increased innovation
A modernized digital experience is more scalable and opens the door to generative AI and other cutting-edge technologies. Experience modernization frees your marketing and development teams to incorporate new technology, automate tasks, and focus on creative solutions that move your business ahead.
Capture, connect, convert
Activate your organization’s data assets for exceptional customer experiences that drive revenue, retention and customer loyalty.
Personalize
Deliver impactful customer experiences with technology that personalizes every customer interaction across all your digital channels and campaigns.
Search
Transform your site search experience with the solution that suggests and predicts relevant content and products as users type their search terms.
XM Cloud
Discover the modern SaaS CMS that builds standout websites and digital experiences.
Achieve your innovation potential
53%
of consumers say their satisfaction improves as digital experiences become more personalized.
70%
of brand marketers are planning to move toward more composable software solutions.
75%
of marketers believe AI will give them the opportunity to get closer to customers.
Featured stories
CUSTOMER STORY
Drive productivity
Flexible SaaS composable architecture helps Sparebanken Vest raise customer satisfaction scores.
Customer Award
Build better experiences
Composable architecture empowers United Airlines to deploy a digital signage system that helps 36m travelers navigate busy airports.
Customer Award
Atkore delivers connected customer experiences with Sitecore XM Cloud
US manufacturer transforms online experiences with composable solution for centralized content management, seamless digital asset management, and future-proof headless commerce.
Customer Award
Accelerate growth
A composable approach powered by Sitecore helps US insurance broker launch new products faster, accelerate omnichannel content delivery, and improve customer engagement.
What industry experts say
REPORTER
TITLE
2024 Gartner® Magic Quadrant™ for Content Marketing Platforms
The Forrester Wave™: Digital Asset Management Systems 2024 Q1
Frequently asked questions
Experience modernization is the next phase of digital transformation. It’s the process of using digital technologies to create, modify, and improve business processes and customer satisfaction to meet the changing requirements of the market. From a technological perspective this may involve application modernization, optimization of functionalities, and the incorporation of cloud-based and/or cloud-native applications to enhance or replace legacy applications.
Capitalizing on new technology is important, but so is building a workforce that can take advantage of it. Reskilling your end users is likely to be a major part of the process because modernizing means reimagining how people work, what makes up their workload, and focusing on the tasks they are best at. It’s also important to focus on real-time, high-quality decision making, and strategically building out a roadmap for new customer journeys and how those may impact the user experience, digital ecosystem, and business outcomes.
Begin by clearly outlining the benefits that modernization can and will bring to your organization. From improving efficiency to enhancing customer experiences, increasing revenue to competitive advantage, be sure to focus on the ways that modernizing the experience will positively impact the organization and be ready to address concerns and reservations honestly.
The ROI will vary from company to company, because each company will have different goals and objectives when modernizing. Costs and benefits will also vary, and not all of them will be tangible. Benefits like increased customer loyalty and employee engagement may be harder to calculate but they are no less valid.
Use cases
Explore the possibilities
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