Amsterdam Marketing lays the foundation for the personalization of www.iamsterdam.com with Sitecore
In 2014, Amsterdam Marketing chose Sitecore as the platform for its website. The key reason for this decision was the breadth and depth of Sitecore. The organization was looking for a stable and robust platform that could grow and that offered a sufficient degree of user friendliness to manage a large amount of content quickly and effectively.
In the year 2016, with the platform Amsterdam Marketing can now follow the entire customer journey by means of a single platform, from the first visit to the website to an actual action, such as the subscription of the newsletter or purchase of the City Card, which offers a large variety of discounts or free entrance to museums and other highlights that the city has to offer. The next step is further personalization. The foundation has been laid for this with Sitecore 8.1.