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  • Position Volvo as a global luxury brand
  • Simplify the customer’s digital experience
  • Provide unified customer journeys across channels
  • Improve content and deliver it at scale and on time
  • Provide best-in-class mobile experience



  • Produced a consistent buyer’s journey across the 93 countries Volvo serves—offering browse, configure, and purchase all online
  • Created a content delivery platform able to deliver content across 93 countries at the time of launch
  • Created a feature-rich mobile site with over 300 images, from one with 10 images
  • Created new experiences like car configure and digital showroom



  • Sales up 7%
  • Web traffic up 31%
  • 50% of consumers know what car they want when they walk into a dealership
  • Moved from #22 to #7 in the L2 2018 Automotive Digital IQ Index report
  • Moved up 29 points to #16 in J.D. Power’s biannual Manufacturer Website Evaluation Study’s overall index, and made significant moves in desktop led by content (+27) and navigation (+42)

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