Challenge
- Position Volvo as a global luxury brand
- Simplify the customer’s digital experience
- Provide unified customer journeys across channels
- Improve content and deliver it at scale and on time
- Provide best-in-class mobile experience
Solution
- Produced a consistent buyer’s journey across the 93 countries Volvo serves—offering browse, configure, and purchase all online
- Created a content delivery platform able to deliver content across 93 countries at the time of launch
- Created a feature-rich mobile site with over 300 images, from one with 10 images
- Created new experiences like car configure and digital showroom
Result
- Sales up 7%
- Web traffic up 31%
- 50% of consumers know what car they want when they walk into a dealership
- Moved from #22 to #7 in the L2 2018 Automotive Digital IQ Index report
- Moved up 29 points to #16 in J.D. Power’s biannual Manufacturer Website Evaluation Study’s overall index, and made significant moves in desktop led by content (+27) and navigation (+42)
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
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