A year-round golf experience
The R&A wanted The Open Championship site content to be a year-round location for golf enthusiasts to enjoy all the events and activities leading up to The Championship itself including qualifying events, human interest stories, must-have merchandise and great golf. The goal: Integrate qualification-game coverage, ticketing and hospitality sales, merchandising, and the live event itself as a single
connected experience.
We’ve taken a new approach; we’ve put the customer at the center. Whenever you visit The Open site, there’s something new now. It’s easier and quicker to find what you are looking for. The R&A’s ultimate goal is to ensure that golf thrives 50 years from now. This solution re-energizes our fans while maximizing commercial opportunities so we can invest back into the sport of golf.
