Challenges
- Deliver relevant content to distinct audiences (broker, employer, and employee)
- Empower marketing department to drive revenue opportunity
- Create sales attribution pipeline linking marketing and sales data
Solution
- Sitecore Experience Platform™ (XP) on Microsoft Azure (PaaS)
- Sitecore Experience Database™ (xDB)
- Sitecore® Experience Analytics (xAnalytics)
- Sitecore Email Experience Manager (EXM)
- Sitecore for Salesforce List Builder
Results
- Increased # of users, sessions, and pageviews and time on page; decrease bounce rates by as much as half
- Driving more market-qualified leads to sales teams
- Integrated CMS, email, analytics, and sales platforms saves time, improves efficiencies
Platinum Solution Partner
Verndale is a customer experience agency, purpose-built to help marketing and technology leaders connect the dots of the consumer journey. A Sitecore Platinum Partner, the agency designs and builds digital experiences and enables marketing technologies that bring brands and their customers closer together.
Learn more about Verndale