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Challenge

  • Transform jargon-heavy site into self-service resource
  • Gain flexibility to constantly and efficiently update content
  • Reduce number of visits to staffed service touchpoints
  • Support Singapore workers and employers to thrive 

Results

  • Website page views increased by 83% 
  • Site traffic increased adding 65% more new users
  • Customer ratings improved 20% 
  • Content redesign helped users get answers faster; decreased average user time on site by 21%   

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