GOM increased conversion by 5% with Sitecore

GOM specializes in industrial 3D coordinate measuring technology, 3D computed tomography, and 3D testing, and sets standards in optical 3D metrology. With its product portfolio, GOM stands for high-end technology, maximum user-friendliness, and high reliability. However, the organization's online presence didn’t live up to this standard. GOM is focused on improving its online marketing in the best possible way through its website, personalization, lead generation, marketing automation, and customized e-mail communications.