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  • Depreciate the custom-built legacy eCommerce platform and replace with a modern product
  • Centralize customer experience into one core digital platform
  • Integrate various third-party record sources
  • Provide high level of flexibility in building products, bundling and pricing
  • Market unique, personalized digital experiences





  • Marketed unique digital experiences tailored to different runner personas
  • Increased site content by 2X
  • Boosted customer consumption of ancillary running content
  • Grew engagement with content by 50%
  • Expanded sales of Brooklyn Half Marathon, selling out in 30 minutes
  • Enabled sales across various commerce scenarios: subscriptions, one-off-purchases, physical sales, digital and flash-sales
  • Created a continuous buyer experience

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Platinum Solution Partner

Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.

Learn more about Avanade Platinum Solution Partner? Learn more about Avanade

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