Covington & Burling, a global law firm, has expanded engagement with its current and prospective client base in the U.S. and overseas, firmly establishing itself as a thought leader through a new online experience.
Sitecore Experience Awards
Covington & Burling
SEA category: Most intelligent content optimization
Challenges
- Align website journeys with business and marketing plans
- Develop industry / sector-based engagement strategy
- Increase visibility in non-domestic markets
- Improve news relevance industry / sector clients
- Demonstrate commitment to diversity, inclusion, and collaboration
- Implement sector engagement analytics
- Uncover opportunities to deliver relevant industry / sector content that aligns with business growth objectives
Results
- Increased engagement values and value per visit
- Generated Profiles, Profile Keys and Digital Relevancy Map
- Doubled average duration of a visit at 6 to 7 minutes
- Improved engagement with personalized insights to 15 minutes (average)
- Boosted visits to key content areas: toolkits / content hubs by 42%; insights by 51%; tech sector by 93%
- Expanded subscriptions by 115%
- Grew outside U.S. page views of tech sector content by 37%
Platinum Solution Partner
RDA, a Sitecore partner since 2011 with a dedicated Sitecore team employing Sitecore best practices, Agile methodology, and extensive systems integration experience, partners with clients to drive their revenue by transforming marketing strategies into action.
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