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  • Customers expect a digital experience commensurate with the standards for which the brand is famous
  • Grow from a luxury hotel group which focuses on delivering a first-class experience both offline and online
  • Give an aspiring client a taste of a five-star luxury experience from their very first interaction
  • Increase direct bookings through the website vs online travel agents (OTA)
  • Increase the revenue from the sale of other items (gift cards, experiences)
  • Global hotel market is a fiercely competitive environment with OTA



  • Peninsula Hotel’s Gartner L2 Digital Index Ranking climbed to 11 out of 75 (was: 47 out of 50 in 2015)
  • Three sites available in 9 languages
  • 27% increase in page views
  • 18% increase in revenue
  • 53% increase in conversions
  • Delivered a mobile responsive website
  • User journeys into the booking flow have been enhanced
  • Improved booking experience -reducing the number of steps from 8 to 3
  • Reduced development and time to market costs for new website builds

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