- Attract tenants to the complex
- Richer customer experience of community
- Streamline, align, and target omnichannel content distribution
- Sitecore® Experience Platform™ (XP 9.1)
- Microsoft Azure (PaaS)
- 30,000 Taikoo Place office workers connected via a digital community
- 87% growth in active mobile app users
- 35,000+ mobile-app downloads
Managing 29 million square feet of space across commercial, retail, hotel, and residential properties, Swire Properties has a particular focus on mixed-use developments in prime locations at major mass transportation intersections. Taikoo Place provides local and multinational corporations in Hong Kong with more than 6 million square feet of state-of-the-art commercial space, along with a wide range of cosmopolitan business and leisure amenities.
Swire Properties wanted to attract tenants to the complex — which lies a short distance from the central business district — and retain them by providing a rich customer experience of community.