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Challenges

Challenge

  • Attract tenants to the complex
  • Richer customer experience of community
  • Streamline, align, and target omnichannel content distribution 

Solutions

Solution

Result

  • 30,000 Taikoo Place office workers connected via a digital community 
  • 87% growth in active mobile app users
  • 35,000+ mobile-app downloads   

Managing 29 million square feet of space across commercial, retail, hotel, and residential properties, Swire Properties has a particular focus on mixed-use developments in prime locations at major mass transportation intersections. Taikoo Place provides local and multinational corporations in Hong Kong with more than 6 million square feet of state-of-the-art commercial space, along with a wide range of cosmopolitan business and leisure amenities.

Swire Properties wanted to attract tenants to the complex — which lies a short distance from the central business district — and retain them by providing a rich customer experience of community.

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