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Challenge_1

Challenge

  • Increase customer engagement and loyalty

  • Increase online revenue

  • Extend focus on customer, community service to digital presence

  • Personalize digital interactions

  • Leverage storytelling to inform, engage

Solution_2

Solution

Result_3

Result

  • Leveraged context marketing to personalize digital content
  • Integrated online ordering to increase revenue
  • Through cross-selling, online breakfast catering orders rose 450%; Engagement Value rose 143%
  • Targeted campaigns raised new product page view 44%; catering orders 16%
  • “Fan” customer segment story page views rose 175%; Engagement Value 85%

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Platinum Solution Partner

Arke is a Sitecore-focused digital agency with practice areas in strategy, data, technology and experience optimization whose clients see digital results that surpass all expectations and deliver positive financial outcomes. Their team includes a high concentration of Sitecore specialists who ensure clients are fully leveraging the platform and adhering to best practices for optimized operations.

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