Challenge
- Centralize platform for 60+ stores
- Personalize site to show only those brands available in customers’ regions
- Empower local stores aligned with national brand
- Publicize local events
- Generate more boat-sale leads
Solution
- Sitecore® Experience Platform™ (XP 8.2)
- Geo-IP
- Integrations:
- IDS-Astra customer relationship management
- BoatWizard: inventory management
- MarineMax-built portal for feeding store information to website
- Algolia: search
- BoatChat
Results
- 35% increase in users, 38% rise in returning users, 36% increase in user sessions
- From organic traffic, 28% increase in users and 30% rise in sessions
- Leads rose by 18%
- MarineMaxYachts.com saw a 52% increase in leads
- 12% increase in revenue in 2018
Navigating to a smoother user experience
Working with Sitecore partner Sagepath, MarineMax implemented Sitecore XP, and leveraged the software’s Geo-IP capabilities to localize content presentation. Visitors are asked to share their location, and then assigned to the closest MarineMax store. The homepage displays a hero image or video based on that store, promotes local upcoming events, and displays available products. Customers now get a personalized experience based on their location and boating interests.
