Challenges
- Customers want distinctive vacations
- Personalize customer interaction across marketing and sales channels
- Increase operational efficiencies
Results
- 75% of current vacation owners conduct transactions online (reservations, payments, mortgages)
- $3 million projected annual savings in call center operations, assuming a 75% adoption rate in this channel
- $10 million projected annual revenue lift from increased activation rates due to convenience of booking online
