PARTAGER
Arke Systems: Dollywood’s trusted implementation partner
Sitecore Platinum Partner Arke is a marketing technology consultancy that leverages its network of agencies to create amazing results.
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SITECORE SUCCESS STORIES
The Dollywood context marketing story
How Dollywood formed closer, more contextual relationships with millions of visitors across all its digital channels.
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“With Sitecore, we continually gather and use data to personalize content for our guests before, during, and after visits, and that has made a great impact on the guest experience and our bottom line.”
Jennifer Gorman, Digital Marketing Manager, Dollywood
Challenge
- Capture and unite visitor data across disconnected properties (including website, parks, ticketing, and hotel)
- Provide consistent and personalized experiences across disparate web platforms
- Perform multivariate testing and path analysis to reveal what’s working and what’s not
- Continually optimize customer journeys to raise conversion rates
Solution
- Sitecore® Experience Platform™(XP)
- Sitecore® Experience Database™(xDB)
- Sitecore® Federated Experience Manager
- Sitecore® Xccelerate Program, from SBOS™
- Sitecore® Engagement Value best practices
Results
- Increased conversions across the board
- Boosted conversion rate by 21.43%in a campaign to promote sales of season passes
- Customer data is continuously collected to optimize brand interactionsand user experiences
- Herschend marketers can apply learnings from Dollywood to other Herschend web properties
Personalized customer journeys
EBOOK
Lessons from Dollywood
How one of the world’s most famous theme parks collaborated with Sitecore Business Optimization Strategies to deliver contextual, optimized experiences to its millions of visitors per year.
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