PARTAGER
Arke Systems: Dollywood’s trusted implementation partner
Sitecore Platinum Partner Arke is a marketing technology consultancy that leverages its network of agencies to create amazing results.
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SITECORE SUCCESS STORIES
The Dollywood context marketing story
How Dollywood formed closer, more contextual relationships with millions of visitors across all its digital channels.
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“With Sitecore, we continually gather and use data to personalize content for our guests before, during, and after visits, and that has made a great impact on the guest experience and our bottom line.”
Jennifer Gorman, Digital Marketing Manager, Dollywood
Challenge
- Capture and unite visitor data across disconnected properties (including website, parks, ticketing, and hotel)
- Provide consistent and personalized experiences across disparate web platforms
- Perform multivariate testing and path analysis to reveal what’s working and what’s not
- Continually optimize customer journeys to raise conversion rates
Solution
- Sitecore® Experience Platform™(XP)
- Sitecore® Experience Database™(xDB)
- Sitecore® Federated Experience Manager
- Sitecore® Xccelerate Program, from SBOS™
- Sitecore® Engagement Value best practices
Results
- Increased conversions across the board
- Boosted conversion rate by 21.43%in a campaign to promote sales of season passes
- Customer data is continuously collected to optimize brand interactionsand user experiences
- Herschend marketers can apply learnings from Dollywood to other Herschend web properties
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