The Force of Change – new generations expecting new offerings
The automotive landscape is set to accelerate more than it has over the next five years more than it has changed in the past one hundred - with customer experience being one of the key battlegrounds.
A clear theme that arise from our latest research is the impact generational transition will have on the automotive world. In other words, Gen-Z is set to be the force that redefines the future of mobility.
While baby boomers defined car culture as we know it, the digital affinity and innate demand for convenience of younger generations is creating a new mobility culture that is set to dramatically impact how the industry operates in the future.
Sitecore’s comprehensive martech stack is designed to empower your marketing organization to deliver unmatched customer experience. Explore more on how our offerings and global ecosystem can help you reach your digital experience goals.