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Blog

Customer Data Platform

Données analytiques

Aperçu de la gestion des données par IDC MarketScape

Comprendre le marché des plateformes de gestion des données de clients (CDP) pour prendre des décisions de marketing plus éclairées

4 minutes de lecture
Blog
feature image - Customer Roundup

IA/Apprentissage automatisé

Données analytiques

Utiliser les données pour anticiper et mieux personnaliser

Comme le dit l’adage, on ne maîtrise que ce que l’on mesure. Apprenez à affiner la manière dont vous mesurez votre personnalisation afin d’optimiser votre marketing, votre expérience client et vos objectifs.

4 minutes de lecture
Blog
people looking at a laptop

Customer Insights

Produit - Connecteurs

Sitecore and Salesforce: An over 30% increase in appointment conversions

Learn how a top healthcare provider leveraged the Sitecore-Salesforce integration to increase patient engagement with relevant content and video appointments

5 min read
Blog
Organizing your cdp program

Customer Data Platform

Personnalisation

How to organize your CDP program

The second blog in our two-part series, this blog focuses on organizational recommendations

5 min read
Blog

Customer Data Platform

IA/Apprentissage automatisé

Understanding the CDP program lifecycle

The first of a two-blog series on “Organizing your CDP” program, this blog discusses the end-to-end CDP program lifecycle.

5 min read
Blog
p

Sécurité

Données analytiques

Data Privacy Day at Sitecore

Outlining what our continued commitment to data privacy and compliance means for our customers.

4 min read
Blog
dlg

Données analytiques

Architecture headless

Optimizing sales decisions in agriculture for the DLG Group

At Sitecore Symposium 2021, Alpha Solutions and RelevantEdge shared how Europe’s largest farm supply company uses B2B commerce data to optimize sales decisions.

3 min read
Blog
hero

Architecture headless

Données analytiques

How headless architecture enables AI

5 min
Blog
Importance of Empathy FT

Données analytiques

Personnalisation

A little empathy goes a long way

Why the "human element" plays such an important role in the customer journey, and how empathy unlocks better experiences across all channels.

6 min read
Blog
Exceed Expectations with Data Analytics and AI FT

IA/Apprentissage automatisé

Données analytiques

Exceed expectations with data, analytics and AI

Learn how to use data, analytics, and AI to deliver personalized customer experiences and unlock your competitive advantage

3 min read
Blog

Données analytiques

Sécurité

Data compliance and security in the software purchasing process

The resources you need to understand how Sitecore supports your compliance and security journey.

5 min read
Blog
Nov Content Blog FT

IA/Apprentissage automatisé

Données analytiques

Sitecore and Data Privacy Day

An opportunity for businesses and consumers to understand best practices around compliance, use, and security.

4 min read