Perspectives

Comprendre le marché des plateformes de gestion des données de clients (CDP) pour prendre des décisions de marketing plus éclairées

Comme le dit l’adage, on ne maîtrise que ce que l’on mesure. Apprenez à affiner la manière dont vous mesurez votre personnalisation afin d’optimiser votre marketing, votre expérience client et vos objectifs.

Learn how a top healthcare provider leveraged the Sitecore-Salesforce integration to increase patient engagement with relevant content and video appointments

The second blog in our two-part series, this blog focuses on organizational recommendations

The first of a two-blog series on “Organizing your CDP” program, this blog discusses the end-to-end CDP program lifecycle.

Outlining what our continued commitment to data privacy and compliance means for our customers.

At Sitecore Symposium 2021, Alpha Solutions and RelevantEdge shared how Europe’s largest farm supply company uses B2B commerce data to optimize sales decisions.

Why the "human element" plays such an important role in the customer journey, and how empathy unlocks better experiences across all channels.

Learn how to use data, analytics, and AI to deliver personalized customer experiences and unlock your competitive advantage

The resources you need to understand how Sitecore supports your compliance and security journey.

An opportunity for businesses and consumers to understand best practices around compliance, use, and security.