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Explore how your content powers digital business by creating connections with customers

Shaping digital experiences with content

With today’s customers more empowered and constantly connected, a large part of marketing is shaping digital experiences that help make decision-making possible. Explore how to effectively shape and personalize your content to create digital experiences your customers will find memorable. Gain new insights by registering to access Virtual Marketer Day track breakouts, featuring guest speakers from General Mills and Star Cooperation.


Featured sessions

  • Understanding the end-to-end content lifecycle to succeed in a digital world:
    Marketers spend more time creating content than any other activity in digital campaigns. Learn about what you’ll need to deliver the personalized experiences that consumers want today.

  • Managing digital content in a digital age using Sitecore Content Hub:
    What’s the best way of orchestrating your digital “stuff”, and get it where it needs to go? Hear how General Mills navigates the digital content space using Sitecore Content Hub™.

  • From one to many: The art and science of adapting content:
    Consumers have different preferences. How do you deal with the volume? Learn how a German luxury automaker adapts content for omnichannel use in over 30 markets and languages.


Watch now on demand

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About the presenters

Vijayanta Gupta

GVP, Product & Industry Marketing


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Doris Sanocki

Product Manager, General Mills

General Mills

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Laura Marie Opperman

General Manager, Star Cooperation

Star Cooperation

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