La page que vous avez demandée n’est pas disponible dans votre langue.

White paper

Sitecore Engagement Value best practices

Follow this five-step process for developing your brand's Engagement Value Scale

Customers demand relevant experiences, and they want to stay connected across all channels. Yet traditional web analytics can’t measure the quality of their experience or how that experience helped your company achieve its marketing goals. Worse, simple web metrics keep valuable analysis in the hands of analysts—and insights out of reach for marketers.

In this guide, the Sitecore Business Optimization Strategies team introduces its five-step process for developing your brand’s Engagement Value Scale (EVS) with the Sitecore® Experience Platform™. The Engagement Value Scale defines the Engagement Value metric—a key metric in Experience Analytics—that can be used across all types of businesses, from profit to non-profit, B2B to B2C.

This white paper shows you:

  • How Experience Analytics offers a more precise way of measuring the visitor experience 
  • How to create your website’s Engagement Values
  • Handy examples of Engagement Value Scales for B2B, B2C, non-profit, healthcare, government, and information/media organizations

Go beyond traditional web analytics to get a more accurate measure of marketing’s relevance to customers across multiple touchpoints, and gain insight into which experiences deliver on your goals.

Register for your white paper

En communiquant mes coordonnées, je confirme que j’ai lu et que j’accepte la Politique de confidentialité de Sitecore, qui explique comment Sitecore collecte, traite et partage mes données personnelles. Je consens au traitement de mes données conformément à la politique de confidentialité de Sitecore afin que Sitecore puisse améliorer mon expérience de la marque Sitecore.

Trouver des événements proches de vous

Utiliser ma localisation actuelle

Modifier ma localisation

Appliquer