Driving revenue with content marketing

Storytelling is a powerful way of identifying and nurturing customers. Marketers also need to be able to measure the effectiveness of content when it comes to driving revenue.

In this webinar, we look at the latest research about the most effective ways to turn your stories into sales, and how to measure the ROI.

Join Andrew Birmingham, editor-in-chief at Which-50, as he discusses:

• What does the latest research tells us
• What are common misconceptions
• Examples of effective campaigns
• Measuring ROI
• Emerging content types

This webinar is part of the "Content Conversations" series. Have a look at what other webinars may be of interest to you.