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Experience-driven change management

Content conversations for marketers in ANZ

Disponible À la demande

When thinking about content and asset management, many times we automatically default to discussions about technology and platforms. What really lies at the heart of the challenges that businesses face is the proliferation of technology and platforms.

Delivering a centralised solution can address many of these challenges, however at the heart of the success lies change management and this should be founded in the experience that users have with the system, with the content and the processes.

Join Charis Kumpula, Marketing Strategy and Performance Director from AKQA, as she examines:

  • Why experience matters – transforming the business experience of content / asset management and the benefits
  • What experience means when we think about content hub – user experience (of the system), customer experience (personalisation, omni-channel content distribution)
  • Why change management is critical
Hosted by Andrew Birmingham, Managing Director and Editor-in-Chief at Which-50 Media

This webinar is part of the "Content Conversations" series. Have a look at what other webinars may be of interest to you.

Meet the presenters

Charis Kumpula

Director, Marketing Strategy and Performance


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Andrew Birmingham

Editor-in-Chief and Associate Publisher


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Webinar registration

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