Scaling for digital maturity: The 3Ps every team needs
Discover best practices on developing and scaling a high-performance digital experience program.
Disponible À la demande
Set your organisation on the agile path to digital maturity
Digital customer experience management is as necessary today as it is challenging. It requires developing and executing on strategies that maximise engagement and lifetime value. This is done by providing contextualised experiences that match the real-time intent of customers and prospects no matter where or when they take place, across geographies and lifecycles.
In this session, hear from Rebecca Mangan, Senior Strategic Business Value Consultant, APJ at Sitecore and Ken Ling, Head of Digital Marketing at Esplanade on the 3Ps that every team will need to scale for digital maturity.
Key takeaways:
The platform, people and processes required for success in each digital experience maturity phase
Best practices for scaling teams to match higher maturity stages
Efficient ways to manage programs of large scale, scope, and velocity, with the right technology
How to use Sitecore’s DXMM model to understand and mature your digital experience program
A results driven marketer with 10 years digital experience, Bec brings a strong strategic, account and project management background to her clients. Bec is passionate about digital products and creating seamless online experiences across them, which have mutual benefit for both the consumer, by way of making their life easier, and attributing to positive business impact, such as increasing revenue and operational efficiency.
Her digital experience spans website and app best practice UX design and build, content strategy and CMS, social media strategy and implementation, eCRM strategy and eDM design and delivery, digital video production, and programmatic display. Bec is meticulous in her approach to understanding business problems and challenges, consumer behaviour and market opportunities. Her drive lies in the pursuit of finding a happy marriage between them all.
Ken is currently the Head of Digital Marketing in Esplanade - Theatres on the Bay. At Esplanade, he oversees Esplanade’s digital transformation journey and drives Esplanade’s vision to be a digital performing arts centre. Ken has previously led digital teams in MNCs and boutique agencies, ranging from Financial Institutions, Consumer Electronics to Government bodies.
